Alvah’s Books

Readers of Alvah’s Books received a very generous offer from Keith Harmeyer, author of Commercial Break. For a limited time, if  you order the book from this site – http://www.CommercialBreakTheNovel.com – and enter the following code – SQR6DBHZ – at checkout, you’ll receive 20% off the retail price.

Please note: this discount is only available at http://www.CommercialBreakTheNovel.com, not at Amazon.

Commercial Break
By Keith Harmeyer
Hollywood2Hollywood Enterprises 2009
301 pages
$11.99

Reviewed by Randall Radic 

There’s a guy named Keith Harmeyer, who lives in New York. He used to be in advertising. Keith decided to write a book. Taking the old adage “write about what you know” to heart, Keith wrote a novel called Commercial Break. And what a novel it is!

Commercial Break is a combination of Carl Hiaasen, Kurt Vonnegut, and Joseph Heller. Which means it’s laugh-out-loud funny, replete with cynicism and verbal pyrotechnics. It’s the story of Adam Glassman, who, along with his partner, Carlo Fiore, runs a successful New York advertising agency that goes by the fitting name of Hot Posse. Adam’s marriage is on the rocks and he flamed out a long time ago. He’s sick and tired of overcompensating in his life. He feels like a fraud.

Adam’s looking for a way out of his miserable life. Utilizing the incredible virtuosity of his creative and organizational genius, he devises a plan that will provide him with enough money so he can retire forever. The plan has two tiny, little, teeny-weeny drawbacks. Mere hiccups, really: he can’t do it alone, and it means breaking the law.

The plan involves selling the same Super Bowl commercial to six of his clients. One commercial, six fees. The risk is significant, but the payoff is enormous. Adam recruits his partner, Carlo Fiore, who feels that the undertaking by definition entails a certain diminution of dignity. Rather than make a moral choice, Carlo decides to resolve his dilemma by placing it in the hands of a woman. This will relieve him of the tedium. By the way, Carlo’s luck with the fairer sex is not anything to write home about. He has a girlfriend who is the prototype of the new woman – she’s a pangynic nightmare. In short, she lacks that provocative warmth which draws man to woman.

Meanwhile, Adam has his own female problems. He gets romantically involved with a young woman – an employee – who is not only a dire and frightening female, but sucks down wine by the gallon.

One of the funniest parts of the book is the commercial that Adam is peddling to all and sundry. Composed of “six, magnificent blondes in patent leather bikinis sitting on a black iceberg,” with Bobby Darin singing ‘Mack the Knife’ in the background, the commercial is a gelatinous mass of rhodomontade and piffle, which just adds to the insane humor, because it’s so indicative of contemporary marketing and advertising.

It’s one of those things that has to be read to be believed. And Keith Harmeyer pulls it off without a hitch. This guy can write comedy. In fact, Commercial Break should be a movie. It’s got all he necessary ingredients for a blockbuster.

The reviewer refuses to spoil the book by revealing what happens along the way, as the “big idea” is implemented. Needless to say the author mixes in poetic paradoxes, bracketing oxymorons, morons, and a few tawdry magician’s tricks as he demonstrates how, in the final analysis, the masses are the final tyrants in today’s advertising world. Which means this novel can be read at a number of different levels. On one level, there’s an amusing story of white-collar crime. On another level there is a social commentary that points out how the hoi polloi seem to confuse standard of living with quality of life, and equal opportunity with institutionalized mediocrity. And how the scorn of the intellectual elite blinds it to the vast primitive power of mediocrity.

Commercial Break is the funniest and most entertaining book the reviewer has read in years. Readers will not be disappointed.